When looking at ways to boost agency productivity, it’s worth looking back. The U.S. Navy was really onto something in the 1960s when they created the design principle “Keep it Simple, Stupid.” The saying shortened to the acronym KISS was thought first to have been said by Kelly Johnson, the lead engineer at the Lockheed Skunk Works. It does, however, work on so many levels in the advertising agency sector.
To remain productive, the most successful agencies don’t over-complicate their processes. Choose a direction, chart a course and stick to it. Even in these days of working from home, due to Covid, keeping it simple, simply works.