There has never been a greater need for collaboration within advertising agencies than right now. Therefore, job definitions must be laid out plainly, and staff members know exactly what their roles are. So, collaboration is key when work colleagues have, in some cases, not seen each other for over a year.
For clients looking in, agencies can sometimes seem like a group of specialists working entirely autonomously. This means, of course, that they never seem to see the whole picture, just fragmented areas. It is, of course, vital to keep areas of expertise within your workforce. However, by adopting a more holistic approach, aspects of their specialization can more easily be shared.
The challenge for today’s agencies is to be able to act as one unit while retaining the specialists within their own departments. Effective collaboration and shared responsibilities will achieved this.