As agency businesses grow, owners can feel overwhelmed. However, with the right planning and the right advertising agency software, it needn’t be so problematic. Sometimes it feels like the more staff you throw at the problem, the worse it gets. As the age-old problems of profitability and resource utilisation rear their ugly heads.
For example, in the Asia Pacific region, more companies are struggling to maintain accounts amid industry-wide changes, the global pandemic, and increased complexities within modern advertising campaigns.
Way back in 2015, Marketing Week was championing the rise of CRMs importance to the advertising world. Six years later and they have become an essential tool for any business hoping to thrive. Clients are becoming more sophisticated, meaning that agency managers need to provide better services and build improved client relationships.
This is where enterprise resource planning comes in.