An Integrated ERP System Across a Network of Agencies
Dentsu Australia is made up of 25 integrated marketing and communications agencies. Dentsu sought to identify and implement an end-to-end project management platform to allow for greater collaboration between, and information across, all of their creative and diversified agencies.
The Requirement
- Tangram worked with multiple agency leaders and SMEs to establish a set of requirements that would work for the wider group and then led the RFI process through the shortlisting and final selection of Deltek WorkBook.
- The centralized ERP system was required to support a standardized approach to operations and data across the network, and to enable better integrations and big data solutions in future.
- A key requirement and project milestone was the ability to share resources across agencies, locations and clients and see this in one single view.
The Approach
- Tangram worked with multiple agency leaders and SMEs to establish a set of requirements that would work for the wider group and then led the RFI process through the shortlisting and final selection of Deltek WorkBook.
- The centralized ERP system was required to support a standardized approach to operations and data across the network, and to enable better integrations and big data solutions in future.
- A key requirement and project milestone was the ability to share resources across agencies, locations and clients and see this in one single view.
The Outcome
- A network-wide ERP system with agency-specific processes and workflows all feeding into consistent forecasting and financial reports.
- A phased rollout plan for on-boarding each agency was followed with Isobar, WiTH Collective, The Story Lab and Accordant now live in 5 locations across Australia and New Zealand.
“A couple of the projects I have worked on with Tangram were very complex (both in terms of the requirements and the diverse needs of the stakeholder group).
The team was outstanding on these projects and persevered to find a solution (even when the scope was chopped and changed!) whilst maintaining a genuine interest in each and every stakeholder’s needs throughout the project life cycle.”
“I met Helen when I was looking for a consultancy to help me with a critical business transformational project. The project impacts dozens of DAN businesses and 800+ staff. Tangram has since become an extension of my team, and their commitment, passion and drive for business effectiveness is exemplary.
I highly recommend Tangram for your next project as you will enjoy their efficient, productive and collaborative approach to supporting your business.”
I highly recommend Tangram for your next project as you will enjoy their efficient, productive and collaborative approach to supporting your business.”
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