An integrated ERP system across a network of agencies

An Integrated ERP System Across a Network of Agencies

Dentsu Aegis Network, Australia is made up of 25 integrated marketing and communications agencies. Dentsu sought to identify and implement an end-to-end project management platform to allow for greater collaboration between, and information across, all of their creative and diversified agencies.

DAN Case Study

The Requirement

  • Tangram worked with multiple agency leaders and SMEs to establish a set of requirements that would work for the wider group and then led the RFI process through the shortlisting and final selection of Deltek WorkBook.
  • The centralized ERP system was required to support a standardized approach to operations and data across the network, and to enable better integrations and big data solutions in future.
  • A key requirement and project milestone was the ability to share resources across agencies, locations and clients and see this in one single view.

The Approach

  • Tangram worked with multiple agency leaders and SMEs to establish a set of requirements that would work for the wider group and then led the RFI process through the shortlisting and final selection of Deltek WorkBook.
  • The centralized ERP system was required to support a standardized approach to operations and data across the network, and to enable better integrations and big data solutions in future.
  • A key requirement and project milestone was the ability to share resources across agencies, locations and clients and see this in one single view.

The Outcome

  • A network-wide ERP system with agency-specific processes and workflows all feeding into consistent forecasting and financial reports.
  • A phased rollout plan for on-boarding each agency was followed with IsobarWiTH CollectiveThe Story Lab and Accordant now live in 5 locations across Australia and New Zealand.
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APAC


Helen Johnson 
helen@bytangram.com
+61 (0) 404 458 797


EU

Christian Arpe-Hansen
cah@bytangram.com
+45 (0) 787 462 73