As 2019 drew to a close, all was well in the world of business. Advertising, in particular, was looking in fine shape. What could possibly go wrong?
Then on New Year’s Eve, China reported a cluster of pneumonia type illnesses in Wuhan. The world watched on with detached interest, unaware of what was about to happen. The rest is, of course, part history and part present.
As governments struggled to deal with the acute virility of COVID-19, business was affected like never before. 2020 wore on while social distancing and working from home became the new norm. As Europe and the USA struggled, Asia and Australasia acted swiftly. In Vietnam, a lockdown was called as early as April and showed remarkable success.
It was soon apparent, coronavirus changed advertising, probably for good. Will things ever be the same again?