High staff turnover has plagued the advertising industry for years and many agencies struggle to attract high-caliber employees. Since Covid and the huge increase of work from home, this has somewhat changed. However, there are still issues when an agency loses staff. It can lead to client losses as relationships disappear.
Maintaining those all-important client relationships can be difficult throughout any time of change. As new account executives come in there is always a period of change. It can take time for new people to get up to speed with your client accounts. This time can be dramatically reduced with the introduction of great advertising software.
Believe it or not, the right software can and will reduce staff turnover. This bold claim was not easy to back up a few years ago but it is now. Software makes working from home easier and more efficient. With staff members in different locations, the need to keep them all on the same page is increased. The right software does just that, with ease. Saving your client communications accurately and in real-time is a huge plus. With work from home, increasingly being a major factor in people looking for work within the industry, great advertising software is essential.