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7 Steps to Boosting Collaboration in Your Agency Team

There has never been a greater need for collaboration within advertising agencies than right now. With hybrid work becoming the norm and global teams working across different regions and time zones, it’s important to establish the right processes that genuinely nurture collaboration.  

According to a study by Upwork, it is estimated that by 2028, 73% of all teams will have remote workers. It’s more important than ever that agencies get the right processes and systems in place to foster a culture of effective teamwork and collaboration.  

7 Steps to Boosting Collaboration in Your Agency Team

1: Share the vision

At the heart of collaboration lies a shared vision that unites team members towards a common goal. Agencies should invest time in clearly defining their mission, values, and overarching objectives. This shared understanding acts as a guiding force, aligning individual efforts with the collective vision of the agency. Annual planning days or Agency Away Days are a great opportunity for leaders to share the vision for the agency.  

2: Embrace Open Communication Channels

Effective collaboration thrives on open and transparent communication. Agencies should establish channels that encourage the free flow of ideas, feedback, and information. Whether through regular team meetings, project management tools, or dedicated communication platforms, fostering an environment where everyone feels heard creates a foundation for collaboration to flourish.  

Deltek WorkBook is used by some of the world’s largest agencies and some of the fastest growing independent agencies in helping manage projects and join the dots between account management, finance and agency leadership teams. At Tangram, we’ve helped dentsu identify and implement an end-to-end project management platform and content agency, Mahlab Streamline and automate key agency processes.  

3. Implement Cross-Departmental Initiatives

Breaking down silos is essential for promoting collaboration within an agency, especially as more agencies build out teams specialising in digital, experiential, PR, etc. By implementing cross-departmental initiatives, teams are encouraged to collaborate beyond their usual boundaries. Consider running a fortnightly cross-functional meeting with all teams to connect and share ideas. This approach not only broadens individual perspectives but also fosters a culture of shared responsibility, where success is seen as a collective achievement. 

4. Invest in Collaboration Tools

In today’s digital age, there are so many collaboration tools designed to enhance teamwork and efficiency. It can be difficult to know where to start. Tangram offers agency Consulting services to help agencies find the right solution. We love nothing more than coming into a creative business, working out where things can be improved, and giving you systems and tools to make things run more efficiently and profitably. Get in touch if you’d like to find out more.  

Agencies should explore and invest in platforms that facilitate seamless communication, project management, and file sharing. From Slack to Asana to Deltek, leveraging these tools not only streamlines processes but also reinforces the collaborative spirit within the team. 

5. Encourage a Culture of Innovation

Collaboration and innovation go hand in hand. Agencies should actively encourage a culture where team members feel empowered to share creative ideas and experiment with new approaches. Recognising and celebrating innovation creates a positive feedback loop, inspiring others to contribute and collaborate on groundbreaking projects. 

Google famously introduced its 20% rule, a distinctive approach to employee empowerment. “We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google. This empowers them to be more creative and innovative. Many of our significant advances have happened in this manner” reported founders Sergey Brin and Larry Page in their IPO letter 

6. Provide Ongoing Training and Development

Continuous learning is a cornerstone of collaboration. Agencies should invest in the professional development of their teams, providing training that enhances both technical and soft skills. When team members are equipped with the right tools and knowledge, collaboration becomes more effective and adaptable to the evolving needs of the industry. 

TEACH by Tangram is an eLearning tool offering interactive inductions and training designed specifically for agencies. All learning modules are self-paced and perfect for introducing new team members or refresher training for existing employees. 

7. Foster a Supportive Team Environment

Fostering collaboration means creating an environment where team members feel supported and valued. Agencies should prioritise the well-being of their employees, recognising the importance of work-life balance and mental health. A positive and supportive team environment not only encourages collaboration but also boosts morale and overall productivity. 

Fostering collaboration within agencies is not a one-size-fits-all endeavor. It requires an approach that encompasses a shared vision, open communication, and a commitment to ongoing development. If your agency is interested in exploring effective processes and systems that enhance team collaboration and connectivity with projects, finance, and operations, get in touch. 

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Helen Johnson
+61 404 458 797


Christian Arpe-Hansen
+45 31 36 66 03