Tangram & AAMS Sign Partnership Deal

Process, business transformation, and systems experts Tangram have announced a partnership deal with the Association of Advertising and Marketing Singapore. AAMS was formed in Nov 2019, when the Association of Accredited Advertising Agents Singapore (formed in 1948) and Institute of Advertising Singapore (formed in 1990), merged.

Australian-based Tangram with offices in Denmark, USA and Vietnam will partner AAMS who works with agencies, media owners, brands, and individuals in the advertising, creative, marketing, and communications industry (AdMarcom) in Singapore.

The intention of the partnership between AAMS and TANGRAM is for TANGRAM to offer industry tool and software solutions, consultancy, and industry best practices to businesses introduced by, or who are members of, AAMS.

Speaking of the partnership, Carl Witton, Tangram Chief Growth Officer, and Partner stated:

Carl Witton

“At Tangram, we are process, business transformation, and systems experts. We know Advertising, Digital & Creative businesses, operations, workflow & finance processes inside out. We are very excited and honored to support the Association of Advertising and Marketing Singapore members, with our industry know-how and industry best practices for agencies. I have Singapore really close to my heart, having lived there for 5 or 6 years between 1997 and 2005 I have worked and supported the creative, advertising, and marketing industry in Singapore ever since. The whole Tangram team is delighted to sign this partnership with AAMS and support AAMS and its members, giving us even closer ties to Singapore. These are really exciting times”.

Bernard Chan CEO of AAMS, enthused:

“One of the positive contributions of the digital economy is the proliferation of systems, apps, and tools designed to help going businesses operate more efficiently and effectively. AAMS is constantly on the lookout for innovations that improve and increase the efficiency of AdMarcom related business through enhanced and higher efficiency of work processes, and consequently, reduced overheads. We look forward to our partnership with TANGRAM to provide AdMarcom businesses with such solutions and enhancements.”

About Tangram

TANGRAM works with Marketing & Communications businesses of all sizes across the globe on optimization projects focused on the end-to-end implementation of enterprise software, business transformation, and change management. 

For more information, visit bytangram.com

About AAMS

The Association of Advertising and Marketing Singapore was formed on 1 Nov 2019, merging both Association of Accredited Advertising Agents Singapore (known as the 4As), and the Institute of Advertising Singapore (IAS). They are proud to announce that AAMS now represents all aspects of Advertising, Marketing, Media Owners, and Marketing Communications.

AAMS has introduced a series of industry awards and annual events to recognize outstanding talents in advertising, media, and related fields. These awards are designed to motivate those in the industry to achieve greater heights. Prominent among them are the Singapore Creative Circle Awards or the Gong Show; the Students Creative Awards affectionately referred to as The Crowbar; and the Singapore Media Awards.

For more information, visit http://aams.org.sg


Tangram’s team of industry-leading experts has unrivaled experience in the advertising industry.

With this partnership announcement, Tangram will support AAMS as their technology and workflow partner. The partnership will enable AAMS members to enjoy Tangram’s consultancy services. They offer best-of-class agency tools via their partner vendors, including: monday.com work OSDeltek Maconomy & WorkBook ERP, finance, operations, resource, project management software; Blutui, the professional web development platform for agenciesKonnect Insights a unified social media platform for brands and their agencies; and Deltek ConceptShare Online Proofing Software.

All are designed to support the members with know-how and industry best practices for agencies.

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Helen Johnson 
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Christian Arpe-Hansen
+45 31 36 66 03