Value-Based Pricing Made Easy
What is value-based pricing and why is it important? We take a quick easy-to-understand look at the new holy grail of pricing.
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Tangram in partnership with Scope
The Virtu Group’s big data tool Scope announces it’s partnership with Australian-based Tangram Consulting. Scope – a baseline for agencies to benchmark and create rate cards and statements of work (SoW) against industry standards, launched in the UK in early 2016. It aims to both provide and educate that mastery through big data and clever …
Five Tips To Bolster Agency Productivity
The most productive agencies do not over-complicate their processes – they chart a course and follow it. Here are our tips to bolster agency productivity. Leo Burnett once said; “Keep it Simple. Let’s do the obvious thing – the common thing – but let’s do it uncommonly well.” More and more, there is an undue …
