Keith Hancock

Tangram announce new Social Media & Marketing Manager to join their ever expanding team

Tangram are very pleased to announce that the marvellous and talented Keith Hancock will be joining our ever expanding team as our Social Media & Marketing Manager. Keith will be based in our Ho Chi Minh City office, and will support our online presence globally.

Kye Hush, Senior Consultant & Tangram’s longest serving team member, based in our Sydney office said, “we are so happy Keith joining us at Tangram, he is wonderfully creative and brings something special to our content.” Kye went on to add, the days of the old-fashioned sales meeting are over. You can no longer turn up to a meeting with your PowerPoint and your pitch, expecting 20 minutes of your prospect’s undivided attention while you list your product features one by one. These days, it’s all about the content – and that conversation is all about addressing your clients pain points and needs.”

As part of Keith’s remit, he will develop social media pages and content, manage those pages, and work not only with the internal Tangram teams directly, but also our ever growing list of vendor partners and clients. He will also be tasked to track target demographics, and introduce potential clients to our brand and content, pushing them to interact more with the Tangram brand.

Carl Witton, Tangram’s Partner and Chief Growth Officer commented, now having Keith on board, utilising his immensely talented copy and his well-researched content, this will continue to help cement our message to agencies of all sizes, through our thought leadership and best of class product focus content and articles.” Carl went on to state, “this really supports and continues Tangram’s message and mission of improving agency processes and systems, not only to senior management, but also to the day to day administrators who are at the heart of the business.” Carl finished by stating, “Tangram is fast becoming a global business, with clients in five continents, to get this messaging right is crucial towards our continued growth’. 

Keith's music

Keith, has had a wonderful and varied life. Born, and raised in Manchester, England, for 25 years, he enjoyed a highly successful career as a singer/songwriter/musician. Touring all over the world and releasing four albums. He also worked as a session player for such luminaries as Australian rockers The Triffids and guitar maestro Bert Jansch. He played on the EMI official John Lennon tribute single 10 years after the former Beatle’s death.

His songs have been covered by many other artists and even included in the German Education system’s Mittlere Reife; their equivalent of the English GCSEs. In 1990, he wrote one song for the BBC TV drama Hard Cash and CD of the same name.

Keith moved to Vietnam in 2013, initially for two months, writing for a travel website. Within a few weeks, he knew that Vietnam was to be his new home and decided to move permanently. Keith wrote the content for the official guidebook to Vietnam that appears in Vietnamese Embassies and Consulates around the world.

Keith’s previous writing projects and jobs include varied subjects from travel, to advertising, technology, and recreation, we are very lucky to welcome Keith to the team.

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Helen Johnson
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Christian Arpe-Hansen
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