The timely delivery of your campaigns is critical to any company’s success. Most projects are time-sensitive. Your clients will have launches, PR campaigns, and many other events timed to coincide with the campaign announcement. They will have employed content and marketing people, and deadlines are paramount. Good software, correctly implemented, will ensure that everything comes together in a timely and professional manner.
Have a conversation with any of the old guys in the industry, and they will happily regale you with tales of pulling all-nighters. These were common as they desperately tried to cram three weeks’ work into the last few days of a campaign. Cutting it close may be great for future storytelling, but it’s not good for your stress levels. The truth of the matter is that all-night working always becomes a case of diminishing returns. In addition, of course, are the huge amounts of stress placed on your employees’ families. By implementing the use of high-quality project tracking software, you will keep campaigns on track and ensure your employees’ happiness.